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Operations Management
Campaigns, launches and client accounts coordinated from start to finish, so nothing falls through the cracks.
Behind the scenes, I set up the systems that keep your business running smoothly, from onboarding forms and automations to email campaigns and events.
Client
Dr Egg Adventures
An EdTech startup creating problem-based, blended learning solutions across STEM, AI and digital technology.
- What I did
- Led a team of nine Macquarie University PACE students to develop and launch the Dr Egg Adventures Laboratory
- Managed scope, timelines, risk, resources, cash flow and admin
- Tracked leads in HubSpot and BigContacts
- Ran events through Eventbrite and Zoom
- Built email campaigns and Mailchimp landing pages
- Tools
- HubSpot, BigContacts, Mailchimp, Eventbrite and Zoom
- The impact
- Email campaigns averaged a 59% open rate and a 7.3% click-through rate from 2020 to 2023.
Agency
Versatile Marketing
Working in-house with Versatile Marketing, I set up an automated opt-in for their client, Bright Patch Cafe.
- What I did
- Created a Mailchimp landing page with sign-up and automated segmentation, so new subscribers land in the right list without any manual work.
- Tools
- Mailchimp and Instagram
See it in action
Client
Natalie Claire King
Smoother patient onboarding and follow-up, set up on Acuity.
- What I did
- Updated patient onboarding forms and follow-up emails on Acuity.
- Tools
- Acuity Scheduling
Agency
Virtual Support Superstars
As part of the VSS team, I led the client account for a beauty and wellbeing brand.
- What I did
- Led the client account and refined the brand’s onboarding process on Fresha, including intake forms and email templates.
- Tools
- Fresha
Examples
